Sales & Marketing Strategy Conclusion: Frequently Asked Questions
What are some ways that I can quickly increase sales? This is a tough question that is very dependent on your business. There are many ways to both motivate your customers and to motivate your internal...
View ArticleSales & Marketing Strategy Chapter Nine: Profit Corp Case Study: Implementing...
John Smith realized that the three people he has in his organization would have to wear many organizational hats. He sat down and wrote his business goals and objectives and developed a strategy for...
View ArticleSales & Marketing Strategy Chapter Eight: Developing a Strategic Marketing...
Step 4: Develop a marketing mix and choose your vehicles Your marketing mix is a strategic lineup of marketing vehicles designed to drive your customers to action and to achieve company objectives. Dr....
View ArticleSales & Marketing Strategy Chapter Eight: Developing a Strategic Marketing...
Step 1: Market Research Regardless of how much you plan on investing in your marketing strategy, you should always build a pool of intelligence and useful data that will aid you in developing your...
View ArticleSales & Marketing Strategy Chapter Seven: Let One Hundred Flowers Bloom
Referrals can lower costs, enhance existing customer relationships and build your customer base. Referrals are often passed by advocates or evangelists that you have impressed and satisfied; which...
View ArticleSales & Marketing Strategy Chapter Six: How to Win a Price War
Price war challenges The unfortunate thing about price wars is that usually no one wins. The integrity of the true value-add offerings of your business can be compromised. Price war conditions exist...
View ArticleSales & Marketing Strategy Chapter Five: Partnering vs. Selling
One of the tempting habits of a new organization is to form “handshake alliances” with as many non-competing organizations as they can find; specifically those organizations that have a complimenting...
View ArticleSales & Marketing Strategy Chapter Four: Developing a Sales Pipeline
1-3-6-12 Month Forecasting vs. Actual Until you establish a clear sales history, your sales forecasts will be your best guess estimate (culminating the data you collected through market research). This...
View ArticleSales & Marketing Strategy Chapter Three: Understanding The Sales Cycle – Part 3
Every organization’s sales cycle will be different to some degree. This is due to the nature of the products or services that are sold. For instance, the sales cycle for reselling components (which is...
View ArticleSales & Marketing Strategy Chapter Three: Understanding The Sales Cycle – Part 2
Every organization’s sales cycle will be different to some degree. This is due to the nature of the products or services that are sold. For instance, the sales cycle for reselling components (which is...
View ArticleSales & Marketing Strategy Chapter Three: Understanding The Sales Cycle – Part 1
Every organization’s sales cycle will be different to some degree. This is due to the nature of the products or services that are sold. For instance, the sales cycle for reselling components (which is...
View ArticleSales & Marketing Strategy Chapter Two: Building a Sales Team
Your organization will fail without a solid sales team (even if that means that you are the sales team). Your sales team is the front line for advocating your company and establishing relationships...
View ArticleSales & Marketing Strategy Chapter One: Business Goals and Objectives
Aligning your business goals, objectives and personal goals is essential to the success of your organization. It is virtually impossible to run a company without a plan, but a plan is useless without...
View ArticleSales and Marketing: An Introduction to Sales and Marketing
In this step, we will discuss how to define your sales and marketing strategy for your business. We will determine how your sales infrastructure and marketing plan relate to your overall business...
View ArticleBusiness Operations Conclusion & Frequently Asked Questions
Is there a right or a wrong way to “guess” what my projected revenues will be? Yes and no. To make a bit more sense, let’s take these one at a time. Yes, there is a wrong way to “guess” what your...
View ArticleBusiness Operations Chapter Six: Profit Corporation—A Case Study
Let’s take a look at how Profit Corp addressed the chapters in this step of the Business Development Framework: Human Resources Salary Adjusted* By Period John Smith $55,000 $66,000 $5,500 Junior...
View ArticleBusiness Operations Chapter Five: Partners vs. Evangelists
One of the most common misperceptions about partnering is confusion over the difference between partners and evangelists. Many entrepreneurs (and even seasoned business professionals) look to partner...
View ArticleBusiness Operations Chapter Four: Hiring and Recruiting
When looking at competitive advantage, there is really only one aspect that is unique to any business: the people in your organization. When looking to hire new employees, it is important to make...
View ArticleBusiness Operations Chapter Three: Assumptions and Tasks
As we have previously commented, one of the most common mistakes that an entrepreneur makes is to not document their assumptions when planning their business growth strategy. Remember that this is...
View ArticleBusiness Operations Chapter Two: Cost of Goods and Cost of Time
Now that we have covered the basics of developing a costs and revenues projection for your business, let’s dive a bit deeper into cost of goods and your organization’s overall cost of time. Cost of...
View Article
